Lingerie
Sensuality for all
The Montreal brand Em & May reaches nearly 25,000 subscribers (mostly women) on Instagram, the social network to which it is closely linked. Regularly, designer Emilie Pittman makes drops (minicollections), often featuring herself as a model of the pieces, as well as other women of a great diversity of physique. Em & May is of its time.
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PHOTO PATRICK SANFAÇON, THE PRESS
This set is part of the collection Love Language (Effie bra, $82, and Butterfly panties, $38).
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PHOTO PATRICK SANFAÇON, THE PRESS
These pieces belong to the collection Daisy.
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PHOTO PATRICK SANFAÇON, THE PRESS
Sarah-Adam Tétreault has worked for Em & May since the beginning.
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PHOTO PATRICK SANFAÇON, THE PRESS
Emilie’s sister, Laura, also works in the workshop.
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PHOTO FROM EM & MAY WEBSITE
The Monarch set includes the Amalie Bra ($76), Tai Panties ($34), and Umi Garter Belt ($76).
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The most recent collection, titled Love Language, is made up of several sets of lingerie trimmed with ruffles, ribbons and buckles. Purchases rocketed as soon as it was put online. During our visit, there were four people at work on their sewing machines, to fill the numerous orders. Here, nothing is done in advance.
It is with bikinis that Emilie, a graduate of LaSalle College in 2019, launched her brand. “It may be because one of my first jobs was in a La Senza store,” says the young woman from Newfoundland. I like small parts. I also like the freedom we allow ourselves when choosing a swimsuit, for example. I wore a lot of neon at the pool and at the beach, colors that I wouldn’t wear in everyday life. »
PHOTO FROM EM & MAY WEBSITE
The Virtue Dress ($162) is a big hit.
Quebec winter obliges, the designer added lingerie and then indoor clothing to her offer. There are also a few dresses, including the very popular Virtue, with its plunging back, and revealing little tops.
Already installed in her second studio, Emilie Pittman employs almost ten people in a huge space. There is a small shop at the front, which is mainly used for fittings. A few pieces can be found in the Montreal addresses Unicorn, Bettina Lou and Citizen Vintage, but the clientele buys above all on the site, from a very precise size table, which goes from XXS to 2XL, with + for cups .
“We have a good recurring clientele, which follows everything we do. About 250 packages are sent to the post office each month, for buyers from Montreal, Toronto, Vancouver, but also from the United States and even sometimes from Japan and Australia. Em sees far! And May, her? It’s his little dog, who stands guard in his native Newfoundland.
Novelty
Vallier x June swimsuits
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PHOTO ALEX VASQUEZ, PROVIDED BY VALLIER
One-piece swimsuit from the Vallier x June collection (right), $119.99; bikini top (left), $79.99; bikini bottom, $79.99
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PHOTO ALEX VASQUEZ, PROVIDED BY VALLIER
Swimsuit from the Vallier x June collection: the top, $79.99; bottom, $79.99
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PHOTO ALEX VASQUEZ, PROVIDED BY VALLIER
Swimsuit from the Vallier x June collection: the top, $79.99; bottom, $79.99
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Here is the first swimwear collection from the Vallier brand in collaboration with June Swimwear. The two Montreal companies combine their know-how and launch swimwear with a very refined, practical and timeless style. The three pieces in this collection are available in black, white and khaki, and were made in Montreal. The Carina One-Piece Swimsuit ($119.99) features a built-in bra, round neckline, and scoop back, while the two-piece was designed without a tie, with wide straps, and a bikini bottom that suitable for all body types. “We want to offer jerseys in which we feel good and on which we can count, in all kinds of situations and for a long time. For us, Vallier’s modern and refined style completely aligns with this desire, as it will elegantly pass through the seasons,” said Julie M. Dumais, owner and designer of June Swimwear, in the press release announcing the collaboration. All that remains is to dive into a swimming pool! The collection is available online on the Vallier website.
Olivia Levy, The Press
Ecological
Wedding dresses by Noémiah
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PHOTO PROVIDED BY NOÉMIAH
Wedding dress by Noémiah
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PHOTO PROVIDED BY NOÉMIAH
Wedding dress by Noémiah
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PHOTO PROVIDED BY NOÉMIAH
Wedding dress by Noémiah
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The Noémiah brand is launching Dear love, a new collection of wedding dresses and accessories. Cut exclusively in silk (organza, tulle, crepe), a natural fiber, it is designed with an ecological conscience, since neither plastic buttons nor zippers have been used, but rather low-impact, biodegradable resources. From design to manufacturing, everything has been thought out to reduce the ecological footprint. Why not wear your wedding dress differently once the big day is over? Noémiah has also thought of how to give it a second life by working in collaboration with the dyer artist Dahlia Milon, who offers to dye your wedding dress so that you can wear it on other occasions.
Olivia Levy, The Press
street wear
A capsule collection of Canada Goose and Union LA
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PHOTO PROVIDED BY CANADA GOOSE
Plaid jacket, for men and women, $750, collaboration between Canada Goose and Union LA
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PHOTO PROVIDED BY CANADA GOOSE
Toussaint jacket, parka style, $995, Canada Goose and Union LA collaboration
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PHOTO PROVIDED BY CANADA GOOSE
Quilted jackets, $795, Canada Goose and Union LA collab
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PHOTO PROVIDED BY CANADA GOOSE
Orange jacket, $1195, Canada Goose and Union LA collab
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Canada Goose is launching a collaboration with the designer of streetwear Chris Gibbs, founder of the successful brand Union LA. This collaboration is part of a partnership with the NBA (National Basketball Association). The five-piece collection revisits classic American styles, with a mix of colors that draw inspiration from the American West Coast: blues reminiscent of the California sky and burnt orange hues to illustrate the earth tone. Checked jackets, vests and parkas are part of this limited-edition collection, available this Friday at select Canada Goose stores and online.
Olivia Levy, The Press