BEDMINSTER, New Jersey | Tons of money. This is what has shaken the world of professional golf on an international scale since the spring. And when that money comes from an almost inexhaustible and controversial source like Saudi Arabia’s Public Investment Fund (PIF), the stakes go beyond sports. Dive into the parallel world of the new LIV Golf league.
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Agreements of $200 million to Phil Mickelson, $150 million to Dustin Johnson, $125 million to Bryson DeChambeau, $100 million to Brooks Koepka. With chests filled and pockets full, nothing can stop the leaders of the league launched last June and led by Greg Norman, who want to lure the big headliners, many of whom are on the decline.
LIV Golf has been in discussions for months, dividing the players and washing the ecosystem of the sport by saying that it has created a new way of presenting golf.
The newspaper so traveled to the site of the third tournament on LIV’s inaugural season schedule this week, in the affluent New Jersey countryside of Bedminster, to observe and learn about the menacing beast.
“ Take the money »
The three-day tournament is played on the course of former US President Donald Trump. The 45e head of state is indeed present on the property. He was the one who recently urged professional golfers to jump on the money offered by the new organization in a controversial statement: Take the money. »
Because, by presenting fabulous offers to big stars of the professional circuits of the PGA and the DP World Tour in Europe, LIV literally steals their product.
Greg Norman had been toying with this idea of creating a dissident circuit since the 90s. He succeeded by convincing the Saudi authorities to invest in his project.
Tentacles around the world
If you delve into the panoply of financial interests of Saudi Arabia’s Sovereign Investment Fund, which is the most opaque on the globe, you can see that its tentacles are extended across the planet, in all areas. Whether in energy, real estate, technology, finance or sport.
From Riyadh to Los Angeles, via London and even… Quebec, through Blackstone, a gigantic American firm linked to the PIF.
When a customer hops in an Uber car, they fatten the Saudi Fund.
When a passenger boards a Boeing aircraft, the Fund is fattened.
When a viewer tunes into the Disney Channel or a family visits Mickey Mouse Country, they fatten the Fund. When a gamer plays Nintendo, it fattens the Fund. It has more than 200 investments across the globe.
By 2030, the Saudi Vision 2030 plan aims to continue diversifying its investments. Experts predict the expansion of the portfolio to more than 2 trillion dollars.
This Fund, whose grandfather is Crown Prince Mohammed bin Salman, has also invested in the world of sport.
He is the majority owner of the football club Newcastle United, of the Premier League of England. Through the national hydrocarbon company and the world’s largest oil company, Aramco, he is one of the six major partners of Formula 1. And now, in golf, he fully supports the new LIV league financially.
Golden stakes
Given the political, social and legal stakes, to name a few, and the damning reports targeting Saudi Arabia, experts believe that the country applies the theory of sports laundering, known as sport washing.
By flooding the sports market with money, Saudi Arabia’s Public Investment Fund is seeking to restore its image. An image tarnished by flouted human rights, the war in Yemen and the assassination of journalist Jamal Khashoggi. Among others.
Nazi Germany had borrowed the same strategy by hosting the 1936 Olympics. Russia also in 2014 during the Sochi Games and in 2018 during the Soccer World Cup. And China did the same at the Games in Beijing last winter. A common point unites these hosts of planetary sporting events: totalitarianism.
The new dissident league is therefore not unanimous for all of these reasons. Difficult to worry about the ball.
Accused of pocketing dirty money, golfers have come under fire from critics and attacks from fans, both on the course and online. One of them, Graeme McDowell, has received serious threats.
Those who have chosen to desert the PGA and DP World Tour (European circuit) circuits are banned… for now. Judicial inquiries are also under way in the United States to find out if the PGA Tour respects antitrust laws.
A hungry wolf has truly entered the fold. Nothing indicates that it is close to leaving. In fact, he adapts his strategies and his attacks.