Light Survey | Jean Coutu and Dollarama among the most famous companies

Jean Coutu Group, Dollarama and Cirque du Soleil are among the local companies with the best reputation in Quebec, according to a vast study carried out by Léger. For a second year, the big grocers are conspicuous by their absence in this top 10which the polling firm interprets as a form of “disavowal”.

Google, Jean Coutu Group, Canadian Tire, Dollarama and YouTube are among the most famous companies in Quebec. This is what emerges from the 27^e edition of the Léger Reputation study. At the Canadian level, Google also occupies first position.

As part of this annual survey, 38,632 people were questioned across the country, including 17,257 in Quebec. Nearly 388 companies in 35 different sectors of activity were evaluated.

Bad news for traditional grocery stores: they are once again losing ground this year. They were even ejected from the top 20 of the most reputable companies. IGA and Metro slip respectively to 26^e and at 27^e rank. On the other hand, discount brands have gained points. Maxi and Super C occupy 19^e and the 20^e position.

“The grocery basket which has continued to increase, certain commercial strategies of reduplication of certain players in the food sector oblige us, among others, again this year to explain the generalized drops in the scores of the best by a loss of power purchasing that consumers refuse to assume,” explained Christian Bourque, executive vice-president and partner of Léger, in a press release published Wednesday.

* Methodology: 17,257 Quebecers were surveyed to explore their point of view on 388 companies in 35 different sectors of activity. ** In the event of a tie on the reputation score, the good opinion rate (1), the bad opinion rate (2) and finally the notoriety rate are used to decide the rank, in order.