Leucan is launching a new philanthropic campaign in collaboration with Hooké and SEPAQ to offer children affected by cancer and their families moments of respite outdoors.
Posted at 2:00 p.m.
The campaign, titled “La force de la nature,” is based on the sale of a plaid shirt designed by Hooké, a Quebec brand of outdoor clothing.
This is a traditional red and white plaid shirt for men, women and children, which can be purchased from Hooké’s online store, and in select stores such as Simons and Sail.
All profits will be donated to Leucan and will fund socio-recreational activities in the great outdoors. Phil Roy, Maude Charron, Christine Beaulieu, Fabien Cloutier and Geneviève O’Gleman are the campaign’s ambassadors.