Lego celebrate their 90th birthday

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FRANCE 2

Article written by

M.Leroux, F.Daireaux, J.Serfati – France 2

France Televisions

The famous Lego toys are celebrating their 90th birthday. An exhibition is dedicated to small bricks in Paris, in their honor.

A toy rocked the childhood of many French people and has passed through all generations. These are Legos. They are celebrating their 90th birthday this year. A new exhibition is dedicated to them in Paris. These small plastic bricks, born in Denmark, delight young and old alike. Indeed, Lego has been able to reinvent itself to stay up to date. Because indeed, this universe of bricks was born in 1932. Initially, the bricks were made of wood before moving on to plastic in the post-war period.

Today, Lego is the best-selling toy in the world. The brand is now available indefinitely. These toys are often considered fun by parents who prefer to see their offspring play with Lego than with screens. The success of the brand is such that NASA communicated about the launch of its next rocket with Lego. Immediate success among children who will most certainly follow the launch on August 29th.

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