With paper sales declining inexorably for the print media as a whole, new sources of income have to be found. For Le Parisien – Today in France, digital subscriptions are showing good growth, with 360,000 new readers in one year.
The daily, number two in sales nationally, has just launched its third video series. After Food-checking and Biclou, here is Crime Story. In five minutes, the head of the police-justice service Damien Delseny recounts a news item, supported in particular by archive images. “We’ve been thinking about it for a long time, but we wanted to do something original. There are a lot of surveys told on TV, in podcast … To tell it all in five minutes, we had to be innovative. The format was designed for social networks therefore more for young people. This is why it is dynamic and fast “, Explain Sophie Gourmelen, the general manager of Parisian.
The first results are very encouraging, we are at 1 million views on all platforms
Sophie Gourmelen, general manager of Le Parisienon franceinfo
No wonder to see the news item declined in series for a newspaper that has always had a prism for criminal cases: “The news item is part of the DNA of Parisian. Thanks to our local roots, especially in Ile-de-France, we have a lot of various facts reported by the locals. And these subjects have always fascinated our readers “, underlines Sophie Gourmelen.
A new episode of Crime Story will be posted twice a month.
The Parisian has also announced an alliance with StudioFact on audiovisual production: reports, documentaries and fictions will emerge from this partnership. “We’ve been thinking about it for a while. We have the stories, the sources, the journalists. We have a first short report to be broadcast next weekend in M6 magazine. 66 minutes and a 52 minutes in production for Further investigation“, details the general manager of Parisian.