Le Journal de Mickey gets a new lease of life

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FRANCE 2

Article written by

L. Khelaf, F. Bohn, J.-A. Balcells, P. Brame – France 2

France Televisions

Mickey’s Journal gets a makeover. Its ambition is to get children off screens.

Mickey’s Diary has been on newsstands for almost 90 years, and the kids who talk about it best are the big kids. “It reminds me of when I was young”, says a man. Le Journal de Mickey was born from the dream of Paul Winckler, a Frenchman who fell in love with Disney’s mouse. Launched on October 21, 1934, it is the first French comic book magazine for young people. At first, Mickey holds the top billing, but he is soon joined by Donald, Goofy and Minnie.

True-to-original designs are the secret to the journal’s longevity. An identical pencil stroke, but an ambition to become a news magazine. “Parents realized, after confinement, that paper had to be put back in the hands of children”, explains Edith Rieubon, editor-in-chief of Journal de Mickey, Thursday, September 1. Nearly 4,000 issues later, the newspaper is standing up to the screens and reinventing itself for the ninth time, with the same objective: learning while having fun.

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