Known worldwide for her velvet voice, Lady Gaga is also renowned for her stage costumes and her unique and original beauty looks. It therefore seemed logical that she would found her own cosmetics brand! In 2019, the famous blonde launched her makeup house called “Haus Labs”.
Very quickly, success was achieved since the cutting-edge products it offered appealed to the greatest number of people and created a buzz on social networks. Four years after its creation, the brand is finally arriving in France and is available today Tuesday March 26, 2024 exclusively at Sephora!
“I am very excited to present our brand new vegan makeup to Sephora customers in Europe, a place that has inspired me for years! At HAUS LABS BY LADY GAGA, art is accessible to everyone, and no one should have to abuse your skin or give up your principles and values to wear makeup with quality products. The future is beautiful” declares Lady Gaga about this arrival with great fanfare in Europe.
Haus Labs: an inclusive brand with 125 vegan references
If we had to sum up the brand with a single word, we would certainly think of “inclusivity”. Lady Gaga has also focused on an advertising campaign in her image where everyone is represented without exception. The brand’s objective is to demonstrate that everyone can find happiness there, regardless of their body shape, skin tone, age, gender or disability.
On the menu of this high-tech, high-performance and high-pigmentation artistic brand: 125 references in 9 key color and complexion categories. The product line includes all 51 shades of Triclone Skin Tech Foundation, a viral hit on Tik Tok with over 10 MILLION views, which has also received over 20 awards. The range also includes all 31 shades of Triclone Skin Tech Concealer, the best-selling and most awarded product, as well as new products in the lip and cheek category.
True to Lady Gaga, the brand leverages innovation to create high-quality skincare products with futuristic patented formulas that have been tested in the field and in the laboratory. The first formulas marketed by the brand contain skin-friendly ingredients such as fermented arnica, which protects against environmental stress and is much more effective than traditional arnica.
Elisabeth Sall