To try to reach its target, the association, as well as around fifteen other consumer defense groups, is using legislation on digital services for the first time.
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It takes energy to tackle Temu, the Chinese phenomenon, unknown to the French a year ago and already in seventh place among the most visited commercial sites in France.
The most downloaded application in the United States is present in around sixty countries. Fashion, high-tech products, furniture, tools, thousands of references at rock-bottom prices, sometimes below one euro. The giant seduces consumers despite a bad reputation: forced and underpaid labor but also products that do not respect safety or environmental standards.
Thus the consumer association UFC-Que Choisir as well as around fifteen other European associations filed a complaint with Arcom, the digital policeman, using the new European e-commerce regulation, the Digital Services Act (DSA ) whose aim is to reduce the dissemination of illegal content and to establish more transparency between online platforms and their users. UFC-Que Choisir believes that Temu does not provide sufficient information about sellers on its platform and does not protect minor consumers in particular. The app is also accused of creating a sense of urgency and scarcity to encourage sales.
In France, the Directorate General for Competition, Consumption and Fraud Repression (DGCCRF) the fraud department is also very interested in Temu. It will probably take time to see the first results.
