The Paris Saint Germain striker became, on Monday, the first Frenchman to exceed this milestone.
On and off the pitch, Kylian Mbappé continues to break records. Having become the top scorer in the history of Paris Saint-Germain by scoring his 201st goal against Nantes (4-1) on Saturday, the 24-year-old striker has also exceeded 100 million subscribers on his Instagram account. , Monday, March 6.
He thus becomes the first Frenchman to reach the symbolic bar of nine figures on the social network. Far behind him are other athletes, first and foremost his teammates Karim Benzema (66.9 million), Paul Pogba (57.4 million) and Antoine Griezmann (38.9 million). But the Real Madrid striker is ahead of him on twitter (19.5 million against 12.1 million). Question of generation no doubt…
Elevated to the rank of world star since the coronation of the Blues at the 2018 World Cup, Kyllian Mbappé is gaining influence. His two club teammates, Neymar and Lionel Messi, are much more followed, since they count respectively 206 million and 437 million subscribers on their respective Instagram account. The undisputed master in this field remains the Portuguese Cristiano Ronaldo, followed by nearly 556 million people, a record on this social network.
An effective communication weapon
If its influence on social networks increases, it has an impact on the ground. On October 8, the day after the draw between Stade de Reims and Paris Saint-Germain on the 10th day of Ligue 1 (0-0), the French international left an enigmatic message on his Instagram story: “Draw, meeting on Tuesday. #icicestparis #pivotgang.” The 24-year-old player thus highlighted his use on the field in a pivotal role in a club, opposed to the tactics of the Blues, discussed after the Nations League match between France and Austria (2-0): “I have a lot more freedom here, the coach knows that there is a number 9 like Olive (Giroud) who occupies the defenses. I can walk around, go into space, ask for the balls. Paris is is different, there is not that, I am asked to do the pivot.”
The Frenchman’s message caused a stir. Since then, Christophe Galtier has offered him more freedom by letting him start from the left of the field to then refocus in the axis. A tactical choice that pays off: Kylian Mbappé is involved in a third of Paris Saint-Germain’s goals in Ligue 1 (18 goals, 4 assists).