Kylian Mbappé, a fine media tactician

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franceinfo

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G. Naboulet, A. Miguet, H. Pozzo, P. Touileb, E. Urtado – franceinfo

France Televisions

The player takes care of his image through a well-defined media strategy: launching of comics, trips and inaugurations. “I have to set an example,” he says.

The children of the Bondy football club, in Seine-Saint-Denis, have stars in their eyes when they meet Kylian Mbappé. The young prodigy started here, and is a role model for young people. “I must set an example for these children”, confides the soccer player. In Bondy, Kylian Mbappé was the age of these children when he began to burst the screen.

It is this extraordinary fate that he wanted to tell in a comic strip, published with its own structure, KM éditions. It is published in 300,000 copies, or as many as the last Goncourt prize. The star of Paris dreams big. “It is the story of a kid who dreamed and who pursued his dream step by step to reach the top of world football”, says Kylian Mbappé. To reach the top, the footballer takes care of his image. This week, after the promotion of his book, the number 10 of the France team became godfather of a baby panda, loaned by China to the Beauval zoo.

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