Krys opens a unique pop-up in the heart of Paris!

Only a few days left before spring 2024, it’s time to take stock of the sunglasses trends for the year 2024. To do this, head to Krys, a famous eyewear manufacturer which, since 1966, has been offering its loyal customers, frames each more trendy than the last, all at affordable and honest prices.Sunglasses trends 2024
First trend of the year, “mask” frames

ultra-futuristic. The proof is that Kim Kardashian was seen a few days ago in the streets of Paris, leaving a fashion show organized as part of Fashion Week, with a pair of “mask” sunglasses which camouflaged a good part of his face. Choose from Krys, the sports version with frames with aerodynamic accents or the reflective version with “Matrix” frames.

Unmissable since last year, the white frame

is still part of the trends in 2024. Retro and original, it gives a little sixties touch and thus adds allure to any look. A perfect frame for those looking for a pair with character while creating contrast.

Another trend to remember this season, acidulous frames

which combine lightness and transparency for a look full of softness and elegance. Crystalline colors with subtly tangy notes that discreetly make the difference.

Krys opens a new pop-up in Paris
To discover all the trends of the moment as it should be and therefore the flagship frames that will make the summer season, Krys invites the general public to his unique Pop’up Fashion which will take place on Friday March 8 and Saturday March 9, 2024 in Paris. In this ephemeral place, visitors will be able to discover the best of the 2024 optical and solar collections and participate in master classes on self-confidence and style, all led by expert ambassadors in the field: Louise MyBetterSelf, Anna Disruptive_Beauté, and Marcus MGVM!

In the program :
– the first Glasses Catwalk created by Krys, a central and monumental structure where the flagship models of 2024 will parade among the guests
– the Wardrobe Experience, a Fashion-Tech innovation developed by Krys, where Artificial Intelligence and Augmented Reality meet to recreate the “perfect match” between glasses and outfit
– a Talk space where Krys ambassadors share their stories and advice to boost self-confidence in an intimate setting.
– a demonstration of Visagisme Expertise, guided by technology and Krys experts to finally discover the frames that enhance the face and complexion

• The importance of self-confidence for Krys
It goes without saying that both men and women feel more confident when they wear a frame that they like and that suits them. In addition to providing visual comfort, glasses have the power to give confidence because wearers feel valued. A study carried out by the brand shows that 79% of French people feel confident when glasses fit them well. She therefore decided to make personal well-being and self-confidence her main concern to best satisfy her customers.

> Pop Up Krys – 18-20, rue des Archives, Paris 4.

Elisabeth Sall


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