Koh Lanta Friday is over. The latest edition of the game, the All Stars titled Koh-Lanta, The Legend, had previously aired on Tuesday. An exceptional choice in view of this anniversary season celebrating the 20th anniversary of the program? Not really, since the new edition, Koh-Lanta, The Cursed Totem, follows the same path. Something to annoy viewers, who were hoping for a return to the adventure show on Friday evening. During the press conference, the production explains itself.
“There is more entertainment on TF1 than in the pastexplains Rémi Faure, director of programming for the channel, before mentioning The Voice, Mask Singer or Dance with the stars. It’s a wish this year, I don’t know in the future, but it is a wish for the moment to have a third entertainment box for part of the year. There are also fewer American series on the market…“
Another explanation: Koh-Lanta, The Legend at “extremely well on Tuesday at the start of the school year“.”We do record audience shares including on children, I still remember that 90% of children in France do not have school on Wednesday morningcontinues Rémi Faure. We also have enormous audience shares for young people aged 15 to 34, who are more available on Tuesdays than on Fridays, when they probably go out.“
Finally, the program schedules jostle and Tuesday seemed to be the best possibility for the broadcast of Koh Lanta. The programming director talks about “sporting events between now and June that make it easier for the continuity of the program“.
Let us recall that in addition to the broadcast of Koh-Lanta, The Legend on Tuesdays, Alexia Laroche-Joubert had already explained the reasons for this change of box. “TF1 told me about it last year and I won’t hide from you that I told them no, she said in August 2021 at the microphone of Europe 1. TF1 knows enough about the power of the brand Koh Lanta and its universe to exceptionally change habits. There are more people on Tuesday evening, especially young people. And there’s also more attendance and more people coming back episode after episode.” Risky bet but winning last year since the edition federated an average of 4.33 million viewers.