In 2021, TikTok is the social network that has broken all records. With 689 million monthly users, it attracts more and more users and advertisers by focusing on content creation. Its algorithm makes it easier to highlight the content of creators compared to other social networks such as Instagram or Twitter. The user chooses a song from many musical genres and then performs over it for about 60 seconds. The application has in particular made it possible to popularize or bring up to date certain songs or to propel users to the rank of personalities on the Web.
Among these new stars, Khaby Lame, who is today the most followed personality on TikTok. By attracting nearly 142.6 million curious people to his account, the Senegalese who now lives in Italy has overtaken the American Charli D’Amelio who has 142.3 million. The latter has become popular with her dancing and choreography and was recently the star of a show about her family in Los Angeles called “The D’Amelio Show”. His sister Dixie also appears in this ranking with no less than 55 million subscribers. A popularity acquired thanks to a series on YouTube “Attaway General”. The young woman also recently released a single with Wiz Khalifa.
The influencer is preceded in this ranking respectively by Addison Rae (about 86 million) designated as the tiktokeuse generating the most income in 2020 by Forbes, Bella Poarch (85M) and Zach King (more than 66M). Director and illusionist based in Los Angeles, the latter became famous on Vine with his “magic vines” videos by showing his magic tricks.
Kimberly Loazia, Mexican youtuber, influencer and singer has just over 55 million fans. She sits on the 7th step and is ahead of Spencer X, beatboxer from Manhattan who publishes his mixes and has collaborated with several artists such as Kendrick Lamar, The Filharmonic, Dead Prez, Rahzel, and Doug E. Fresh. With nearly 54 million subscribers, the 19-year-old singer Loren Gray, ninth, notably signed a record contract with Virgin Records. She is ahead of Justmaiko, the tenth most followed tiktokeur in the world, who made a name for himself with his humorous videos shot on escalators and which have gone viral.
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