(Paris) The Kenzo house, under the aegis of LVMH, revisited Wednesday evening in the gardens of the Palais-Royal in Paris what Parisian gold gives when it meets Tokyo streetwear.
Around the water jet of the fountain, a stone’s throw from the very graphic columns of Buren, the artistic director of Kenzo, the Japanese Nigo played a more than classical score.
First the men: in loose, work clothes like baggy denim, inspired by the uniforms of construction workers or Japanese fishermen, with a touch of streetwear, sleeveless or with bomber jackets which will reappear everywhere next season.
The color explodes, predominantly green, yellow, orange. As for accessories, the intriguing full white mesh balaclava zipped in the middle of the face, to be worn with round and thin sunglasses, made all the phones go up
Then the women: slender creatures, in crochet dresses for the evening, suits and bandeau tops, like a Furokishi wrapper, and maxi skirts also draped at the waist, without visibly the same concern for comfort.
The link between “east and west” of the label, founded in 1970 by Kenzo Takada when he moved to Paris a stone’s throw from the Palais-Royal, is woven into an iconic motif of the brand: the “Paris” print. Jungle” and its Eiffel Tower in the middle of tigers and the canopy.
Pharrell Williams, artistic director of Louis Vuitton Homme, LVMH’s fashion powerhouse, came as always to applaud his friend Nigo, Japanese star of musical creation, who took the reins of the house in 2021.
The pressure is increasing on the LVMH brand with 93 stores around the world and which is still searching for its post-Kenzo Takada identity. And for this, the group did not hesitate to resort to major means, with the recruitment of refreshing ambassadors for the fifty-year-old brand.
There were thousands of teenagers, illuminated panels in Korean, disguises, repeated choreographies who came hoping to catch a glimpse of Kenzo’s muse, the Korean Vernon of the K-Pop boyband SEVENTEEN.