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Cinema: “Kaizen”, Inoxtag’s film about his ascent of Everest, breaks all records
Cinema: “Kaizen”, Inoxtag’s film about his ascent of Everest, breaks all records
(France 2)
On Friday, September 13, more than 300,000 viewers discovered the film “Kaizen” retracing the ascent of Mount Everest by YouTuber Inoxtag. Since then, it has been posted online and has attracted nearly 18 million viewers.
A 22-year-old influencer takes on Everest and a film, “Kaizen,” that breaks all records: more than 17 million views in just two days. It tells the true story of Inoxtag, a young man who is not at all athletic and who takes on the challenge of climbing the highest peak in the world.This documentary also conveys messages of self-improvement and success.”explained one person who saw the film in the cinema.
With its 20 million subscribers on social networks, Inoxtag, a web star, is winning over cinemas. Some have organized a single screening evening.
Inoxtag said he was surprised and delighted by this success.I am especially happy with all the messages I receive, from subscribers who have been motivated and inspired by the film, these messages have touched me”he said. He trained for a year with a mountain guide before embarking on the Everest adventure.
In his film, he denounces the hidden side of the mountain: the waste abandoned by climbers and the overcrowding at the summit. Despite the criticism, the film continues to rack up records, a success that confirms the power of social networks and makes Everest the star of this new school year.