Justin Bieber posted ‘stories’ on Instagram to report that a clothing line on sale at H&M was ‘trash’.
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The singer of the song “Sorry” added that the bosses of the fast fashion brand had not asked her permission to sell the collection in her image.
“I didn’t approve anything about the merchandise they put on sale at H&M… Everything was done without my permission or approval. If I were you, I WOULDN’T BUY IT,” he wrote before adding, “The merch H&M made of me sucks and I didn’t approve of it. Don’t buy it.”
Currently, there is a line of hoodies featuring Justin Bieber photography available for purchase on the site, along with t-shirts and a tote bag.
In response to the Canadian star’s allegations, a representative for H&M dismissed everything. “As with all other licensed products and partnerships, H&M has followed the appropriate approval procedures,” the Swedish company said.