Johnny Hallyday’s Harley-Davidson breaks record at auction

The bike was the subject of a ten-minute battle between bidders before being awarded 470,840 euros to an anonymous buyer.

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Johnny Hallyday’s mythical Harley-Davidson “Laura Eyes” was exchanged for 470,840 euros on Friday evening March 18, at the Retromobile show in Paris. A record amount for a post-war brand motorcycle, said Artcurial, which orchestrated the sale. Estimated between 50,000 and 250,000 euros, the bike was the subject of a ten-minute battle between bidders before being awarded to an anonymous buyer.

Offered to the star by the boss of Universal Music, Pascal Nègre, and renamed in homage to the daughter of rocker Laura Smet, the Harley is the mechanical star in 1995 of the clip I Can’t Stop Wanting You (from the album Rough Town). In 1998, she entered the Stade de France with him for an anthology concert.

Just before this performance, the motorcycle had been sold to a French fan during a competition organized by Johnny and his record company. The lucky winner will have kept it for twenty-three years. The seller has undertaken to donate 20% of the price to the association La Bonne Etoile, created by the widow of the singer Laeticia Hallyday and which helps children in need.


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