Jérôme Couture offers a new identity to conquer the English-speaking market: Jay Kutcher. Her first song, Another Youwill be officially launched on Friday.
“I found my vocal X”, launches the one that we will now follow under the artist name Jay Kutcher.
Jérôme Couture in no way denies his Quebec identity or the pop music milieu from which he comes. It’s just that the singer we met ten years ago in The voice felt out of place in the pop world.
“I had lost the flame to release things for myself. I no longer felt like I was legit in the pop side. With this project, my guts are on the table and my voice is put forward,” he explains.
He admits that the negative comments on his latest pop projects have hurt him and that the pandemic shutdown – during which time he became a father twice – allowed him to take a step back to question what he had. really want to deliver as music.
A break
In addition to creating a break with his pop past, the name Jay Kutcher allows him to sing in English and hope to break into the market. new country. The 38-year-old singer thinks of the rest of Canada, the United States and internationally where he had “a few missed dates”.
He also wants to move to the country of Uncle Sam eventually, with his children and his wife, the actress Frédérique Dufort.
“I feel so free, continues the singer. It’s an independent album, we did everything ourselves. We decided to take this bet and it is also a family project, everyone around me is putting energy into this project. »
This six-song EP will be released next fall.
Jay Kutcher traveled to Nashville three times where he worked in the studio with Quebec director Danick Dupelle (Matt Lang). He met several singer-songwriters there, in addition to perfecting his English. The singer praises the positive energy as well as the sharing in creation that he finds in the world of new country music.
“I want to remain authentic in there, specifies the artist who is inspired by the Australian singer Keith Urban. I had great feedback from people in Nashville and English Canada. People in the industry tell me that I have a beautiful voice, which I’ve never been told before. I hope to become a figure of the new country in Quebec. »
He also wants to continue writing for other artists, and is planning future collaborations with recent participants in Star Academy.