“It won’t be enough to save the planet, but the idea is to make things happen,” explains the general director of King Cadeau

Since October, the King Jouet brand has rated its toys from 0 to 5 according to “three criteria: the place of manufacture, the packaging elements and the materials used”, explains Philippe Gueydon.

“It won’t be enough to save the planet, but the idea is to make things happen”explains Saturday December 16 on franceinfo Philippe Gueydon, general manager of King Cadeau about his house label “Score Toy”. Since October, the Isère company has implemented this environmental labeling for its Christmas toys and games for “help customers consume better”.

The toys are then rated on a scale of 0 to 5, depending on “three criteria: the place of manufacture, the packaging elements and the materials used”, details Philippe Gueydon. By evaluating the eco-responsibility of products, the labeling aims to highlight toys that are made with “recycled materials”. It’s also about showing off the toys “more virtuous”like those made “of materials like wood”.

This label also makes it possible to inform consumers seeking greater transparency and eco-responsibility. Philippe Gueydon, also president of the Federation of trade specialists in toys and children’s products (FCJPE), mentions in particular the “second hand”. He recalls that in 2022, the second hand represented “around 5% of the market” and asserts that this proportion “progress” Since.

“The sector has mobilized” for the recycling of toys

Philippe Gueydon also highlights the recycling sector for games and toys. Since January 1, 2022, the sector has been required to recycle the approximately 100,000 tonnes of waste produced in France each year and since January 1, 2023 it has been subject to eco-participation. “The sector has mobilized around eco-comaisons to recover toys so that they can be reprocessed”assures the president of the FCJPE.

To do this, the brands have notably set up in their stores “recovery bins”. Concretely, when “a child no longer plays with a toy, parents can return it to the store” and instead of going to landfill, it will either be sent to “the opportunity”either “part of the materials will be recovered” to be recycled.