Nutrition doctor Isabelle Huot has been struggling with the same problem of misleading advertising using her notoriety and her image to sell “weight loss products” for about ten days.
• Read also: Ève-Marie Lortie victim of false publications touting weight loss products
To add insult to injury, these “miracle pills” would be from the keto family, a diet that she has made a point of denouncing publicly for years (on the radio, on television, in her columns).
His denunciations have also earned him a lot of cyberbullying, including several death threats from followers of the controversial regime in 2019.
“It’s against all my principles,” she told the Journal. Seeing my image used for keto supplements, which I don’t endorse at all, is big. What shocks me the most is that the Quebec public believes in it. I get a lot of messages from people who paid $100 for ‘my’ pills asking me why they’re not getting anything.”
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One of the false advertisements uses photos of herself with images of pill boxes pasted on them, as well as the magazine’s logo 7 days for more credibility. The text presents her as a doctor – while she is a doctor of nutrition – who recommends these pills for weight loss.
“We can’t get this closed, adds the one who contacted a lawyer in the United States, because the link to buy the pills on Amazon seems to point to Wyoming. I would then have to defend myself in the United States, which will certainly be expensive.”
Isabelle Huot has contacted Ève-Marie Lortie about this and wants to be able to form a group of victims to eventually arrest the people behind these frauds.
“They deserve to be prosecuted legally.”