It is at the Hôtel de Crillon, in Paris, thatAPM Monaco invited its guests to celebrate its 40 years. Guests that we all know since they are not our favorite stars. Sometimes emblems of the song, or of social networks, the Monegasque brand has brought together a bed of celebrities to, in addition to celebrating its anniversary, inaugurate the launch of the Paris Fashion Week.
Iris Mittenaere, alias Miss Universe 2016, was there, alongside hair stylist Paul Duchemin. Dadju was also present, as you can see in our slideshow, the interpreter of “Complicated” was photographed alongside Baptiste Giabiconi, muse of Karl Lagarfeld. Imagine the pressure of posing with a professional lens! And that’s not all, the famous influencer, BFF of Bilal Hassani… Sundy Jules, also responded. Just like Clément GBK, known to social networks. Beauty queen, singer, influencer… And top models! Jessica Aidi Veratti and Rose Bertram were absolutely beautiful in their beautiful tools and their finest finery. You thought it was over? Well no, a former football star has also pointed the tip of his nose: Ouissem Belgacem.
Elegance, know-how and luxury were the key words of this Parisian evening, in keeping with the values of the jewelry brand. The history of APM Monaco began in 1982, on Monaco rock. A family story, between mother and son, Arianne and Philippe Prette, two manufacturers of keys in gold, diamonds and other precious stones for renowned jewelers around the world. Then it was in 2012 that the brand took a completely different turn. Drawing on 30 years of development and expertise in the industry, as well as the mastery of quality craftsmanship, Philippe Prette, now CEO, created the APM Monaco brand, with his wife Kika Prette, director of creation. Their vision came to fruition through their combined experiences in the jewelry and fashion industries.
Laura Bertrand
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