Apple has launched the MacBook Air M4, featuring a powerful M4 chip with a 10-core CPU and up to 32 GB RAM, promising performance up to 23 times faster than the best Intel processor. Available in 13-inch and 15-inch sizes, it includes a new 12 MP Center Stage camera, impressive battery life of 18 hours, and supports dual 6K monitors. Pre-orders start now, with prices beginning at €1,199, offering a stylish design in various colors.
Introducing the Powerful MacBook Air M4
Apple has officially launched its latest innovation, the MacBook Air M4, showcasing enhanced features and impressive performance that surpasses its predecessor. This sleek device is now available in a fresh color palette and comes at a more affordable price point compared to the previous generation model.
Enhanced Performance and Features
Following the recent unveiling of the iPad Air M3 and iPad A16, the spotlight now shifts to the MacBook Air M4, offered in both 13-inch and 15-inch versions. This new model takes the place of the MacBook Air M3, which was debuted around the same period last year.
The standout feature of the MacBook Air M4 is undoubtedly its powerful M4 chip, which boasts a 10-core CPU and a GPU with up to 10 cores, along with the option of up to 32 GB of RAM based on your preferred configuration. Apple boasts that this model is “up to 2 times faster than the M1 chip” and delivers performance that is “up to 23 times faster than the top Intel processor in the MacBook Air.”
With the M4 chip’s Neural Engine, users can expect up to 3 times the speed of the M1 chip, making complex AI tasks like automatic photo editing and background noise removal in videos a breeze. Apple has provided comparisons that illustrate the M4’s capabilities: “Web browsing is up to 60% faster than on laptops featuring an Intel Core Ultra 7 processor, with performance improvements up to 2 times faster for demanding applications.” Additionally, the MacBook Air M4 boasts an impressive battery life of up to 18 hours and is fully compatible with all of Apple’s Intelligence features.
The device is equipped with a new 12 MP Center Stage camera that enhances video quality during calls. The Center Stage feature intelligently tracks movements to keep subjects centered in the frame, while the Desk View presents both the individual and an overhead perspective of the workspace. Apple ensures improved clarity with a three-microphone system, complemented by an immersive audio setup featuring Spatial Audio and Dolby Atmos for an enhanced sound experience.
Moreover, the MacBook Air M4 supports up to two 6K monitors alongside its built-in Liquid Retina display, which offers up to 500 nits brightness and a billion colors for an expansive workspace. Users will also appreciate the inclusion of Touch ID, a backlit Magic Keyboard, MagSafe charging, two Thunderbolt ports, and a 3.5 mm headphone jack. Wireless connectivity is facilitated through Wi-Fi 6E and Bluetooth 5.3, although the lack of Wi-Fi 7 and Bluetooth 5.4 may be seen as a drawback.
The MacBook Air M4 is set to hit the market on March 12, 2025, but eager customers can already place pre-orders. This stylish device comes in the classic midnight, starlight, and silver colors, along with a new eye-catching sky blue option. Prices start at €1,199 for the 13-inch model in its base configuration, which is €100 less than the MacBook Air M3, while the 15-inch variant begins at €1,499.