INFO FRANCEINFO. Marlène Schiappa boosts sales of “Playboy” magazine

Her pose, dressed in a long white dress, on the front page of the charming magazine, visibly aroused the curiosity of readers. The Secretary of State for the Social and Solidarity Economy and Associative Life Marlène Schiappa makes the front page of the magazine Playboy, Thursday, April 6. And it is a success on newsstands, assures franceinfo Jean-Christophe Florentin, the director of the publication.

>> VIDEO. Marlène Schiappa in “Playboy”: “I proposed to Roselyne Bachelot, she didn’t want to”, says the director of the magazine

According to him, the approximately 100,000 copies of the monthly with the minister on the cover were almost all sold out in just three hours on April 6. Consequence: 60,000 additional issues will arrive from Thursday, April 20 at newsagents. A real cardboard for the magazine of charm: usually, Playboy instead sells 30,000 copies each month.

Reviewed by Elisabeth Borne

Sparking a controversy in the midst of pension reform, the former Secretary of State for Gender Equality (2017-20) gave an interview on women’s rights in the issue of Playboy, posing dressed in different fashion designer outfits in the magazine. Marlène Schiappa had come under heavy criticism, including from the executive. Élisabeth Borne called the Secretary of State to tell her that her interview was “not at all appropriate“in the current context, while the left was indignant at this communication in the midst of a social crisis.

For her part, the Minister responsible for equality between women and men Isabelle Rome criticized her colleague’s choice to appear in Playboy “summary of all sexist stereotypes“.”I wonder: why did you choose Playboy to advance women’s rights when this magazine is a compendium of all sexist stereotypes? We are right in the culture of the woman-object“, declared Isabelle Rome to our colleagues from Figaro. In this interview, Marlène Schiappa – at the turn of more frivolous questions, such as “Is politics an aphrodisiac?” – defends in particular the right of women to make “exactly what they want“.