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This summer, the company Le Slip Français sold 50,000 pieces of 100% Made in France underwear by pre-order. How to explain this success ? Response elements.
In a factory in Gard, production does not stop. Employees make briefs and boxer shorts. Made in France which has been running at full speed for several weeks. “It’s nice to see that there are people who support Made in France. […] We hope it continues like this.”, rejoices an employee. Employees are reassured thanks to a promotional operation launched this summer. Le Slip Français sold 50,000 pre-ordered underwear in just 3 weeks.
Three French companies
Boxer shorts usually sold for 40 euros have seen their sale price halved. How to make Made in France more accessible? First with a unique color and above all large volumes. At each stage of manufacturing, it was necessary to reduce the cost, even in cutting using software. For this order, Slip Français mobilizes three companies. One in the Gard for manufacturing and two in the Loire for the manufacture of labels and elastics.