M6 is launching an exciting array of shows for 2025, highlighting farmers in the 19th season of L’amour est dans le pré and showcasing Africa in Pékin Express. The return of Patron incognito features Benoît Cortot, head of Ewigo, who dons a disguise to connect with employees. The episode sparked viewer outrage over a sexist phone call, prompting discussions about gender equality in the workplace and the need for change in perceptions of women in sales.
M6 Kicks Off 2025 with Exciting New Shows
M6 is making a bold statement as it ushers in the year 2025 with an impressive lineup of programs. While TF1 is busy launching fresh seasons of popular shows like Danse avec les stars and The Voice, M6 has chosen to spotlight the profiles of farmers in the much-loved 19th edition of L’amour est dans le pré, still hosted by the charismatic Karine Le Marchand. Additionally, viewers are invited to explore various African nations through the captivating series Pékin Express. Not to be missed is the much-anticipated return of Patron incognito, which aired a new episode on Monday, February 3, showcasing the inner workings of Ewigo, a company in the used car market.
Behind the Scenes of Patron Incognito
The premise of Patron incognito is both intriguing and enlightening: company leaders don disguises to blend in with their employees, enabling them to observe the day-to-day operations and uncover any underlying issues. Benoît Cortot, the newly appointed head of Ewigo, stepped into this role after a decade-long career at Renault, followed by founding his own venture, Milton Avenue, in 2020. His expertise and reputation caught the attention of Florent Barboteau, the founding president of Ewigo, who invited him to join the company.
In a candid interview with actu.fr, Cortot shared his extensive familiarity with Patron incognito, revealing that he had been a fan for ten years prior to his participation. “It was an incredible experience that reflected our reality,” he remarked, expressing his gratitude for being chosen. Cortot emphasized the importance of leaders reconnecting with their teams, stating, “Every boss should revisit the basics to understand what works well and where improvements are needed.” He acknowledged the profound impact this experience had on him both personally and professionally.
Filming took place in various locations, including a thriving branch in Strasbourg and a newly launched one in Lisieux, Calvados. To seamlessly integrate into the environment, Benoît adopted the guise of a potential franchisee eager to learn about Ewigo’s operations. Employees were led to believe that cameras were present for a segment of the show 66 Minutes, allowing for a smoother filming process. Cortot humorously recounted the early mornings and extensive preparations required for filming, which included a two-hour makeup session.
The episode sparked a wave of reactions from viewers, particularly in response to a shocking phone call between an Ewigo saleswoman and a client who requested to speak with a male representative instead. The saleswoman pointed out, “I’m the saleswoman for the vehicle,” highlighting the unfortunate reality that many women in the industry face. Benoît’s astonishment was evident as he processed the situation on camera.
Viewers took to social media to express their outrage over the client’s dismissive attitude, labeling him a “big misogynist.” Many shared their own experiences of sexism in the workplace, emphasizing the need for change in perceptions towards women in sales roles. As discussions continue online, it remains to be seen how this incident will influence attitudes towards gender equality in the business world.