During this new capsule In studioour experts Antoine Joubert and Daniel Melançon discuss the future of Honda.
From the outset, Antoine explains that the Japanese brand was at the forefront of technology for many years. For example, Honda was the first manufacturer to land with a hybrid car in Canada. This is the Insight.
20 years later, Honda is one of the few automakers to offer no electric vehicles in its lineup. Even hybrid versions are rare. Only the Accord sedan offers such technology for the 2022 model year.
Photo: Honda
Antoine believes Honda’s move away from hybrid models can be attributed to corporate strategy. ” [Honda] does not want to import vehicles from the United States to sell them on our market, when that would cannibalize the sales of the vehicles that we manufacture here,” explains the columnist.
In fact, 72% of the products marketed in Canada are assembled in the Alliston plant in Ontario.
However, the situation is likely to change soon. Honda recently announced the arrival of the CR-V hybrid. In addition, a series of models will be renewed in 2023…
Photo: Honda
To find out about all the latest developments related to Honda, watch the capsule In studio at the top of this article.