In the skin of information. What to know about alcohol advertising by influencers

The Addictions France association has decided to attack alcohol brands on TikTok and Instagram. A new playground for bottles and cans of alcohol to conquer young people. Because if advertising for alcohol is prohibited on TV, on social networks the bottles can be foamed without pressure.

For example, AnnaRvr, 500,000 followers, who tells how she launched her own very glamorous bottle of rosé in partnership with the industrial group Gérard Bertrand. A “dream” that comes true as she explains in one of her videos. Content like this, the association Addictions France claims to have identified more than 7,000 in a year and a half.

Present alcohol objectively

The association therefore wants to have them banned and there is a golden opportunity since a law on influencers has just arrived at the National Assembly. Two amendments have been tabled. But why not include this public health measure directly in the text? One of the rapporteurs of the bill explains that it would indeed have been “desirable” but according to him it was necessary to give up under the pressure of the alcoholics and the other deputies “sensitive to the arguments of the industry”. The latter would have threatened to have the text unraveled by the Constitutional Council.

According to the Ministry of the Economy, we should see the glass half full. After all, there would still be a step forward since the text recalls that the Évin law requires influencers to present alcohol objectively. One way explains Bercy to whistle the end of recess. A law to remind us that we must apply the law. It’s better than nothing or nothing.