Inspired by environmental activist Wangari Muta Maathai, “the woman who planted trees”, Jacques Rocher, president of the Yves Rocher Foundation, once committed to planting a million trees. This is how he discovered “these everyday heroes who fight against the indiscriminate and methodical destruction of our natural resources”. To celebrate the courage and determination of these men and women, appears In the name of the tree / in the name of the tree, superb and inspiring bilingual album bringing together “nine stories from around the world, nine distinct issues, nine committed photographers”. Despite their striking beauty, the images perfectly reflect the extent of deforestation and remind us that time is running out in this world where, since the first industrial revolution, as Sylvain Tesson explains in the introduction, an asymmetrical fight has been taking place between two peoples, the first, moving armed with axes, and the second, motionless and naked.
Watch video