Who said that Amanda Lear was has-been or that nobody listened to her anymore? Certainly not his Korean fans. Indeed, the artist whose age everyone does not know has been causing a huge buzz for a few weeks all over the world, and mainly in South Korea. The reason ? His title “Follow Me”released in 1978, has just been brought up to date thanks to the Chanel brand.
Indeed, the luxury brand used the piece of Amanda Lear for its new advertising spot. And that allowed him to pocket a nice sum of money. Asked by our colleagues from Parisianthe one who officiates at “Big heads” on RTL did not hesitate to reveal the amount that this collaboration was able to bring him. “You know, the record company takes half of it. Afterwards, you have to share with the composer. At the end, if there are 5,000 or 6,000 euros left…”she revealed during the interview before specifying: “Well, with a few more zeros (laughs)… I don’t want to talk about money but it’s more all good…”
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Amanda Lear is a hit in South Korea
But in addition to the benefits of her collaboration, the fact that her title is broadcast worldwide thanks to Chanel advertising, Amanda Lear was able to find herself number 1 on the charts in some countries. Guest in “Click”Mouloud Achour did not hesitate to recall it: “It’s a cult track (Follow Me: editor’s note). It was originally released in 1978, you have just released it digitally and it was used recently by Chanel, does that bring in any money (money: editor’s note)? amused the presenter.
“No, but you know what happens is that, like perfume advertising, it goes 50 times a day all over the world, in China, in Japan, in America and everything, people who don’t know go on Shazam and he looks who sings”, first confided the one who says she is ready to do a duet with Gims. Before continuing: “So I was the number 1 search. And then they go to Amazon to buy the thing. And now I’m in the Charts”.
Mouloud Achour even specified that the artist is “number 1 of the Hit-Parade in South Korea”. “That is to say, you beat K-Pop”he rejoiced, very proud for his guest.
RF