Posted
These are shoes made with natural and recyclable materials. The goal of the founders of the brand is to limit the carbon footprint on our planet. #IlsOntLaSolution
A polluting industry, shoes are reinventing themselves. In Annecy, a start-up has been surfing the eco-responsible and vegan urban basketball market since 2018. This small company of 6 employees makes sneakers with non-polluting and recycled products. Straw, hay, invasive algae or even plastic bottles. “Depending on the model, there are between three and six bottles per pair. The idea is to minimize the creation of new materials on the shoes” explains Guillaume Linossier, the creator of the brand. Another specificity of this young French brand: the non-use of leather. Materials of animal origin are banned.
“Bring a number of innovative, eco-designed solutions to the footwear market”, this is the objective of the company according to its founder. Last year, she sold 60,000 pairs of shoes.
For each pair sold, the Haute-Savoie company undertakes to donate 1% of the price to nature protection projects. The only downside is that these sneakers are not “Made in France” but made in Portugal, in order to reduce manufacturing costs.
all the news in video
Receive most of our news with our newsletter
Newsletter subscription
France Télévisions uses your email address to send you newsletters.
articles On the same topic
seen from europe
Every day, Franceinfo selects content from European public audiovisual media, members of Eurovision. These contents are published in English or French.