End clap for season 2 of HPI. After several weeks of broadcasting on TF1, viewers will be able to discover the last episodes of the detective series with Audrey Fleurot this Thursday, June 16, 2022 on TF1. As with season 1, they have been faithful to the appointment and are on average 9.87 million viewers to meet in front of their screens every Thursday, which represents 44% of the public. A very high and impressive score which confirms that HPI is a phenomenon. Last year, the fiction had 11.5 million fans but it should be remembered that France was then subject to a period of curfew.
The front page can only then be satisfied with this television success, especially since it pays off big. With such good audiences, the channel even reviewed its advertising rates. According to The Parisian“for this finale, the advertising spot (by 30 seconds, editor’s note) reaches up to 165,000 euros gross“. A crazy sum for a program that has nothing to do with sport. For season 1, TF1 had already gone so far as to charge 147,000 euros.
“It’s a bit expensive but advertisers follow because they take advantage of the audience power. In a period when television is losing its viewing time, few programs are so successful. In addition, this series attracts a young and family audience, which is very sought after, while many fictions are watched by older people.“, judged Philippe Nouchi, of Publicis Media.
A season 3 has naturally been ordered and will soon be shot. In the meantime, it is abroad that the adventures of Morgane Alvaro are awaited. And for good reason, the series is exported all over the world. “HPI is probably the most widely sold French series abroad currently, in 105 territories now. We have, for example, sold it in Japan, in Latin America, which is not easy for a French production… And most buyers have put an option for season 3“, announced Leona Connell, commercial director of sales in the world at Newen which distributes it.
HPIthe final, this Thursday, June 16 from 9:10 p.m. on TF1