Published
Video length: 4 min
Artisanal ice cream: how to recognize it?
With the start of summer, ice cream vendors are competing with each other in marketing slogans. Very often, they display the words “artisanal ice cream” on their storefronts. However, in some cases, the promise is misleading.
(France 2)
With the start of summer, ice cream vendors are competing with each other in marketing slogans. Very often, they display the words “artisanal ice cream” on their storefronts. However, in some cases, the promise is misleading.
In the middle of summer, it is often one of the selection criteria. When you fall for an ice cream, its artisanal side is synonymous for many with quality. During the summer period, ice cream shops are waging a real war. Don’t let yourself be impressed by all the marketing efforts to attract you. But how do you recognize these artisanal ice creams? How are these ice creams prepared? Le 13h investigated behind our labels.
Manufacturers have understood this well. On the Internet, you can find a whole arsenal for professionals to make ice cream without too much effort. Powdered milk bases, artificial flavors and even ready-made preparations in bricks called “premixes”. Pay attention to the color. It is a first indicator of poor quality ice cream and reveals the presence of colorings.
