With 40 days to go before the first round, the war in Ukraine has hit the presidential campaign head-on. Strategy of disruption, frontal opposition or presidentialization, the candidates seek to advance their pawns to be heard by the voters.
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The Russian invasion of Ukraine disrupts the presidential campaign. The “Rally to the flag” effect, described by the American political scientist John Mueller, seems to be taking hold: the popularity rating of the Head of State Emmanuel Macron has gained 5 points this month according to the Elabe barometer for The echoes and Radio Classique when the outgoing president, candidate for re-election but still not declared, Wednesday March 2, sees his entry into the campaign delayed.
Therefore, for all the others, for each of his adversaries, a question arises: how to stand out? How to communicate around its proposals? How to “sell” your program when international news crushes everything? Alongside Robert Zarader, president of the communication agency Bonafide, Laetitia Krupa and Gaspard Gantzer analyze the impact of the war in Ukraine on the communication strategy of candidates, from outgoing president Emmanuel Macron to far-right candidate Éric Zemmour.
They will also return to the presidential election of 2012, whose campaign had been hit by overwhelming news. In March 2012, the killing at the Jewish school of Toulouse Ozar Atora, by Mohamed Merah, had stopped the campaign.
In History, moreover, direction Hungary where Prime Minister Viktor Orban is a candidate for his re-election on April 3rd. Since coming to power, he has taken care of his eastern flank and his relations with Vladimir Putin, but he remains in the background and plays the card of neutrality regarding the conflict.
For the info in addition to this episode, Gaspard Gantzer evokes Jean Castex who agreed to shoot an immersive documentary for France 5 on his last months at Matignon.
Find “C’est tout com'” also on the Radio France application, and other podcast applications such as Spotify, Deezer or Apple podcasts.