You have put a home up for sale but your sale is slipping, how can you speed it up? This is the question we are asking Charlie Cailloux, legal adviser for Particular to particular and the PAP.fr website.
franceinfo: If a sale slips, is it necessarily because of the price?
Charlie Pebbles: There are three things that can slow down your sale: too high a price, an unflattering ad and a sluggish market. On the third point, you have no control: if there are few buyers, you can’t do anything about it. On the other hand, on the first two points, there are means of action. And you’re right, the first thing to look at is the price.
How to check that its selling price is good?
Find out about the sales in your area. There are two sources, the sales announcements that are currently published, and the real estate transaction database that you can find in your personal space on taxes.gouv.fr. With that, it’s easy to find the right price range.
Often, when you have a price problem, it is precisely because you have not focused on the market, but rather on the amount you will need to accomplish your new project or to make your work profitable. You just have to focus on the market.
To sell very quickly, should I sell off my property?
No, never, it’s not necessary, just sell it at the market price. If you sell off, you will surely have several purchase offers but in the end it is useless, it is enough to have one, the right one and at the right price. The majority of sales are made in less than 3 months when you have correctly fixed your price and highlighted your home.
To relaunch a sale that is slipping, you have to check that the price has been set and check that the ad is selling! What is a sales ad?
A sales ad is an ad with beautiful photos and ideally a virtual tour. Today, it is possible to have a virtual visit made by a professional photographer (this is a service that we offer at Particulier à Particulier), it allows the buyer to move around the accommodation and get a very precise idea of it from your computer or smartphone.
So, if he contacts you for a real visit, he is really motivated. You highlight your home because the images are beautiful and you avoid unnecessary visits.
To avoid wasting time, you should also check the buyer’s financing plan!
Yes, you must accept an offer to purchase only after making sure that the financing plan holds up. And the best thing is to require the buyer to provide you with a credit simulation, that is to say an agreement in principle from their bank in the weeks leading up to it. In almost all cases, the financing will be granted and the sale will be completed.