How Rapper Snoop Dogg Is Bringing Swag to the Paris 2024 Games

The “Snoop Dogg” touch, star commentator of the Olympic Games for the American channel NBC, has won over his compatriots and many spectators of the Olympic events. A great result for the rapper who has been distilling his relaxed approach to the exercise for months.

A popular figure in hip-hop, Snoop Dogg is one of those who give a special flavor to the Paris Olympics. NBC, the official broadcaster in the United States, chose the artist to commentate on the sporting event in order to boost its audience. But it is the entire Games that benefit from his talents as a showman. He capitalizes on his coolness and has been putting on a show since the announcement of his participation in the Olympics.

The choice of Snoop Dogg was surprising, but the rap star has a little experience in sports commentary and the Games, which he brought to life in an offbeat way with comedian Kevin Hart on NBC in 2020. The American media was therefore right: compared to previous years, more spectators are in front of their screens to follow the Paris 2024 events.

“We were pleasantly surprised by his popularity, but you should never underestimate Snoop Dogg”said Molly Solomon, executive producer of the Olympics for NBC, reports the American channel CNBC (link in English). She emphasized her “wonderful mix of boldness and positivity, as well as his charisma.” In short, according to Molly Solomon, Snoop Dogg is a “ambassador of happiness”. And Paris is well aware of this.

Since the beginning of 2024, when his summer job became official, he has made no secret of his ability to stir things up. As early as January 1st on his social networks, he wished us a happy new year by giving us a date for the summer. All accompanied by the trailer for his future show, a mini-clip where he dances with the Eiffel Tower as a backdrop.

With great humor, Snoop Dogg continued to fuel the anticipation with his French lessons given… by his granddaughter Cordoba in a candy pink setting. Cordoba, who was found in Paris in a photo where the rapper is tying his shoes while saying he will not forget his obligations as a grandfather during the Games.

The American singer also shared his funny etiquette lessons on the show of American actress and host Jennifer Hudson, also seen in the capital at the start of the Olympics. Throughout the last few months, the rapper and entrepreneur has also promoted his clothing line in the colors of NBC and the Olympics.

Finally, in Paris, Snoop Dogg makes his mark as soon as he arrives: he poses in front of the city hall. The photo is accompanied by a hashtag to follow his sporting wanderings: #FollowTheDog. Quite a program.

Shortly before the opening of the Olympic Games, an event came to bolster the American star’s successful communication campaign: the announcement of his participation in the final torch relay in Saint-Denis on July 26. In a recent interview with NBC, he emphasized his pride in having participated in the event by being, for a few minutes, “the face and voice of peace”.

A feeling already expressed, with a certain emotion, on the web where he declared having made “something today” by posting a photo of himself with the Olympic torch.

With the American athletes of “Team USA”, the American team, Snoop Dogg very quickly got into the thick of things by trying everything.

Fencing, judo and swimming lessons with the man with 28 Olympic medals, Michael Phelps, whose coach Bob Bowman is also that of the new star of French swimming, Léon Marchand. The singer went to Lille with the American basketball team and its star LeBron James.

The number one supporter of American athletes, the rapper is omnipresent. In the stands of beach volleyball, with a superb view of the Eiffel Toweror even in the audience with the many stars, on July 28, to witness the feats of Simone Biles.

With her teammates, the American gymnast spots him. This is the beginning of a remote choreography between the American athletes and the rapper. The images of this improvised dance have gone viral.

In his role as a commentator, the artist does not go unnoticed either. Snoop Dogg’s offbeat but pertinent analyses of badminton events or rugby 7s, particularly on the movements of the Frenchman Antoine Dupont compared to an American football player, attract attention.

His talents as a party-maker have earned the rapper yet another audience. The artist reposted a tweet on his X account that made him laugh a lot. The user’s message emphasized how much his mother enjoyed following him during the Games. The author of the tweet, Josh, claims to have reminded his mother that she had scolded him for buying a Snoop Dogg CD.

On August 3, it was his perfect rider attire that earned him a post on the official Olympics account on X, accompanied by two words: “Snoop Horse”. And for good reason, the Olympics organizers know Snoop Dogg’s interest in dressage and in one horse in particular.

Since Tokyo, the rapper is a fan of Suppenkasper, aka “Mopsie”, the horse of the American Olympic champion Steffen Peters despite the fact that horses scare the singer. Unlike the American writer Martha Stewart, his friend. The author loves them, which is why he asked her to accompany him to the dressage competition. A word that he also practiced pronouncing in French.

Meeting his favourite horse is a prospect that Snoop Dogg has been excited about ever since his collaboration with NBC was announced. He had confided on American presenter Jimmy Fallon’s show that he loved seeing Mopsi “dance” and appreciated his “crip-walk” (a hip-hop dance form with a turbulent history).

At the Palace of Versailles, which hosted the equestrian events, or in front of The Mona Lisa At the Louvre, the rapper even appears as an ideal recruit for the Tourist Office to promote the cultural heritage of the French capital and its surroundings. This Paris lover poses with the Eiffel Tower whenever he can.

Snoop Dogg even lets himself be introduced to “French cuisine” by the cookbook author Martha Stewart. In the excerpt posted on social networks, we can see that Burgundy snails did not win him over. Bacon is more popular with the rapper who is always so frank when it comes to giving his opinion.

“They invested in me being me”summarized Snoop Dogg in the columns of the American newspaper The New York Times. An investment that is unanimous to the point that many are now interested in his iconoclastic consultant fee. The rapper, for his part, is having fun. Especially since as a child, he watched the Olympics and would not have “Never” imagined, he confided to NBC, living such an experience, including “in his wildest dreams.”