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Before the start of the school year, inflation fell below 2% on Friday, August 30, for the first time in three years. Prices remain high, however, forcing consumers to change their habits.
Back-to-school sales are here on the shelves. In 2024, sales of consumer goods fell by 1.6% in the first half of the year. Although inflation is slowing, customers say they haven’t noticed it. Some have even had to change their habits to counter the price increase. Do it yourself, pay attention to discounts, don’t waste… all the tricks are good for saving money.
On the shelves, the simplest products, such as eggs, pasta and rice, are still popular with consumers, according to Circana. Conversely, alcoholic beverages, beauty or party products are considered non-priorities and therefore sell less. “The consumer is de-consuming pleasure products”analysis on RTL Michel Biero, vice-president of Lidl France. Even if inflation slows down, prices are still 11% higher today than in 2022.