Clearly, Bruce Toussaint has a hard time seducing… The audiences of Good morningits morning news broadcast opposite Télématin since Monday January 8, is struggling to take off, and worse still, sag again. This Friday, January 19, 2024, the tenth issue of the program achieved its worst audience ever, by only bringing together 214,000 viewers. In terms of market share, TF1 only has 6.5% for the general public, and 9.1% for housewives. A drop in audience which makes TF1 fear the worst, which spent thousands of euros to create this morning show in less than three months. But the audiences are problematic, and the constant and progressive decline in them does not bode well…
Opposite, Damien Thévenot and Maya Lauqué are definitely smiling! The morning of Telematin filled up, by bringing together 24.6% of the public with more than 758,000 viewers. The leading public service channel can be proud of also beating TF1 in its target of housewives, since 13.5% of them prefer Télématin to Bonjour. In the end, according to Puremédias calculations, 244,000 viewers watched the second week of Good morning, or 7.4% of those aged four and over and 10% of housewives. The first five numbers, broadcast last week, attracted 327,000 viewers. The show in which Christophe BeaugrandAnaïs Grangerac, Hélène Mannarino and Christophe Beaugrand are in more difficulty than ever.
Bad day for TF1
The day of Friday January 19, 2024 proved complicated for TF1. As a bonus, the novelty Dream Team: The next generation of starsalso wiped a poor performance, bringing together only 2.2 million viewers for its main part, for 11.9% of those aged four and over and 16.6% of women responsible for purchases under the age of fifty. The show hosted by Hélène Mannarino was soundly beaten by the France 2 rebroadcast series Caesar Wagnerand by the animated film Coco on M6. At the beginning of the afternoon, the series More beautiful life, even more beautiful for her part, realized his worst score since its return on January 8, but nevertheless remains largely the leader with 2.2 million fans for 23.3% of the general public and 30% of the FRDA-50.