In 2020, lipstick lost its status as a favorite makeup product… in favor of mascara. Wearing a mask has indeed had a real impact on our habits and ways of consuming and even more on cosmetics. This year again, the emphasis is on the beauty of the eyes: “Wearing a mask gave a special focus on eye makeup, which is the makeup segment that is growing the most this year with a growth of 9% vs. 2020. Mascaras are thus finding positive trends with an increase of 7% in value compared to last year ” explains Mathilde Lion, Mathilde Lion, Beauty Europe Industry Expert for The NPD Group, specialist in market research, after analyzing sales in perfumeries and department stores between January and October 2021.
And within the family of mascaras, it is those with a “curling” effect that are very popular … just like those with a promise of “long lasting”.
The three best-selling mascaras of 2021 are …
1) In 2021, the best-selling mascara is “Volume Effet Faux Cils” from YSL Beauty. “For more than 15 years, Mascara Volume Effet Faux Cils has remained more than ever the benchmark for volume mascaras ” assures the house before specifying that this bestseller was reformulated in 2019. The new formula is enriched with argan oil for even more care, and is now infused with walnut extract for nourished and softer eyelashes.
2) On the second step of the podium, we find the “Diorshow Iconic Overcurl Mascara” from Dior. A must have that is reinvented to offer eye makeup ever more spectacular volume and curve. Designed for all types of lashes, it defines, coats and expands the fringe of the lashes to the extreme, in a single pass and for 24 hours *. Lashes appear longer thanks to the curved mascara brush, which is easy to use to enlarge the look. The mascara is enriched with cotton nectar: the eyelashes appear stronger and brighter as the days go by.
3) The bronze medal goes to Lancôme “Hypnôse” mascara. A mascaras star since 2004, this mascara was reinvented in 2018 to be adorned with a new jewel bottle with a refined and more modern look. With each brush stroke, the look intensifies for lashes up to 8 times thicker, perfectly separated, visibly curled and elongated, without clumps and without compromising on comfort and hold.
Elisabeth sall