Hailie Jade Mathers, daughter of Eminem, is expanding the scope of her activities.
The 27-year-old showed off her first fashion project to her 3.1 million Instagram followers.
“Get ready with me to launch my very first merchandise line,” she said in her May 20 video. I’ve been working on this project for a year now and I wanted to make sure that whatever we put out would not only be super comfy and cute, but also that we could almost wear it like a normal clothing line and that does not look like a merchandising product. »
Showing off a turtleneck sweater from the line, the podcast host called herself a ‘hard-core perfectionist’ and revealed that she had ‘designed everything you’ll see on the site, including the site itself. “. The new entrepreneur also clarified that she had used several suppliers to find the one that best matched her brand.
The collection includes sweatshirts, sweatpants, t-shirts and caps ranging from $33 to $63.
Hailie Jade Mathers recently celebrated her engagement with boyfriend Evan McClintock, who accompanied his fiancée to showcase the new models in the video.