(Dublin) Guinness wants to give a greener hue to its dark beer: the Irish brewer announced on Wednesday the launch of a pilot agricultural program aimed at reducing greenhouse gas emissions from its suppliers of barley, one of the ingredients drink keys.
Posted at 10:39
During the first phase of this regenerative agriculture project, Guinness plans to collaborate this year with 40 farms in Ireland cultivating this cereal used for the manufacture of malt.
The three-year program will then be extended, with the aim of improving soil health, increasing biodiversity, reducing the use of synthetic fertilizers and boosting farmers’ incomes, the brewer’s parent company, Diageo, said in a statement. a statement.
“This pilot (programme) is the first of its kind to be implemented by Diageo and the results will uncover other potential opportunities, in Ireland but also in other countries where we source raw materials,” said said John Kennedy, President of Diageo Europe.
It is part of the group’s strategy to decarbonize its operations by 2030.
For Walter Furlong Junior, a farmer taking part in the project, “the great advantage of regenerative agriculture is the simplicity of its approach”, because “it works in harmony with nature while providing a commercial advantage for farmers” .