High audience creators on this network will “pass messages” to the 24.2 million monthly active users to encourage “younger generations” to vote.
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The government wants “encourage young people” to vote. It has partnered with Snapchat to get people aged 18 and over to polling stations during the presidential election on April 10 and 24. Applications based in particular on augmented reality are planned, the social network and the government announced on Thursday April 7 in a joint press release. A very strong absence is expected in the first round on Sunday.
The social network, which has 24.2 million monthly active users in France, will set up a “filter” dedicated to the power of attorney which links to the government site or other features such as “bitmojis” (small characters 3D, supposed to be in the image of the user, editor’s note) in the colors of France. A countdown, an automatic reminder message and an augmented reality ballot box will also be deployed for the second round of the presidential election on April 24.
“This type of partnership (…) is an assumed and claimed choice in line with the modernization of government communication that we are carrying out to reach the new ultra-connected generation, but often far from voting”explained Michael Nathan, director of the information service of the government, quoted in the press release.
“Our goal is to invest our entire platform with awareness campaigns and educational tools to inspire a generation that grew up on mobile devices to engage”said Sarah Bouchahoua, head of public affairs France of Snapchat.