Google Canada opens a virtual newspaper kiosk. The “Google News Showcase” will publish texts from over 100 Canadian media outlets, including The duty.
The information co-ops, Torstar (owner of Toronto Star) and The duty have agreed with the web giant to have their content published on this platform.
Eight Canadian media (Black Press Media, Glacier Media, The Globe and Mail, Metro Media, Narcity Media, Saltwire Network, Village Media and Winnipeg Free Press) had already announced their participation in this “license program” last June.
Google Canada is therefore now associated with more than 100 publications across the country.
The company did not specify the amounts of these agreements. The tech giant says the money paid to media for their content comes from a billion dollar envelope distributed among nearly 1,000 media outlets in more than a dozen countries.
Thanks to these arrangements, Internet users will be able to access certain paid content via the “Google News Showcase”. The media will choose the articles they want to see free to access and then “Google will decide which of these articles to offer to a particular reader,” the company explains in writing. “This feature will give people the ability to read more content from a publisher they wouldn’t otherwise have access to, while also allowing publishers to get more readers to subscribe. “
“All the clicks on the articles go directly to the publisher’s site,” it says.
“Today’s announcement marks a new era in our relationship,” said Brian Myles, director of the To have to. “It is based on trust and a mutual understanding of our shared responsibility to strengthen the digital media landscape. Google’s help and tools are essential in the strategy of To have to to build a digital audience. “
Alphabet, the parent company of Google, posted net income of US $ 18.9 billion in the third quarter of 2021, well above market expectations.