Google AdSense will soon move from paying per click to paying per impression and split the revenue share into separate rates for the buy-side and sell-side (Abner Li/9to5Google)

November 2, 2023

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Abner Li / 9to5Google:

Google AdSense will soon move from paying per click to paying per impression and split the revenue share into separate rates for the buy-side and sell-side — Google today announced two changes to AdSense, but doesn’t “expect publishers to see a change in their earnings” and payments.

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