It’s the start of the holidays for zone B this Saturday. In the Auvergne resorts, everything is ready for this crucial period after a blank year last year due to the pandemic. A crucial period also for professionals in the sector. Like Glisshop.com, leader in France on the online ski sales market.
– Jean-Pierre Morel
The company installed in Aubière for 25 years continues its development, and surfs on new practices such as cross-country skiing or ski touring. “With the closure of stations last year, new practices have developed” notes Frédéric Morel, the brand’s founder. This is a confirmed trend to avoid the crowds and the constraints linked to the health crisis. Even if the alpine remains largely in the majority. In the logistics warehouse, technicians prepare the skis before they are dispatched. The brand sells more than 25,000 pairs a year. Mainly on the internet.
– Jean-Pierre Morel
But the best seller of the moment is the helmet. 500 of them were sold on the Glisshop.com site last weekend. “After Gaspard Uliell’s accident, there was a Schumacher effect like 5 or 6 years ago for the German driver, it’s important to protect yourself, including when sledding”. The Super-Besse doctor confirms that accidents can happen when there is a collision without protection.
– Jean-Pierre Morel
With 120 employees and a turnover of 28 million euros, Glisshop continues its development. The rapprochement with Savoyard rival Ekosport could not be completed last year due to the pandemic. But the Auvergne company has just raised 1.5 million euros with the entry into the capital of Société Générale, and will inaugurate a new 2,000 m2 building on the historic site in Aubière in the coming days.