Givenchy fashion show | Balaclavas, bare torsos and rain boots

(Paris) Facing the elements in complete relaxation: futuristic rain boots and balaclavas defined the sensual look of the Givenchy man on Wednesday, at the show of American designer Matthew Williams, the first exclusively dedicated to men’s fashion.

Models walked in the water on a graphic white podium in the courtyard of the Military School, buildings from the 18^e century close to the Eiffel Tower.

The rigor of the place managed by the gendarmerie did not prevent the non-regulatory, even sexy looks: bare chest, contrasting underwear above the waistband of the pants and sensual cutouts in the back.

The pants of the almost classic suits, black and beige, have a cutout at the knee like jeans with holes.

The palette is sober-white, gray, black, the fluorescent colors pink and green are reserved for sets sportswear.

Since the appointment in 2020 of the American, one of the kings of street wear as artistic director of the French brand replacing the British Clare Waight Keller, Givenchy abandoned haute couture, which made its reputation.

Previous Matthew Williams collections shown virtually and on runway have all been mixed.

This show, one of the most anticipated of this Men’s Fashion Week, which runs until Sunday, shines a spotlight on the importance of men’s fashion once considered the little sister of women’s fashion.

“It’s good to give the space to the man and the woman, to each and everyone his platform to tell a story”, said Matthew Williams quoted Wednesday by the American fashion bible WWD.

“There’s more room for more looks,” he concluded.

According to the general manager of Givenchy Renaud de Lesquen quoted by WWDdemand for menswear “has grown steadily over the past two years and continues to accelerate.”