Founded in 2001 in England and distributed in France since 2007, the GHD brand is known for its innovative and practical devices… which allow hair to be styled without damaging it, thanks to a simple principle: a single temperature of 185° on ALL devices. and patented technology that delivers powerful efficiency regardless.
After the launch of its “Styler Max” with thicker plates or the “Rise” brush which allows voluminous blow-drying, the brand is innovating once again and launching a new revolutionary device: the first drying straightener which, like its name indicates, dries and straightens the hair at the same time, without any damage.
GHD has indeed merged the sciences of convection and conduction to develop a new technology called “Air Fusion”. It combines the power of the airflow and the heating performance of the styling plates to guarantee an exceptional, soft, smooth and shiny result… directly on wet hair.
Straightening on wet hair in 4 steps
To make the best use of this new device, simply pre-dry the hair with a towel to absorb excess water, then dry the roots by placing insistence on the roots of each lock for 2 to 3 seconds. Once the roots are dry, we then slide the device to the ends until the hair is dry. Finally, on dry hair, activate the “Shine Shot” mode to perfect the styling and increase the shine of the hair.
An innovation that is already appealing and works on all hair types, as can be seen in the crash test videos shared on Instagram:
Duet Style Hair Straightener – GHD – 399€
Elizabeth Sall