Youtuber Gurky was crowned influencer of the year at the first edition of the Gala Influence Création. Claudie Mercier and Lysandre Nadeau also distinguished themselves at the awards ceremony on Thursday evening.
The music, comedy and film industries all have their award ceremonies in Quebec. Now, influencers too. The first Influence Creation Gala, inspired by similar competitions in the United States and France, was held Thursday evening at TOHU.
Known for his surprising culinary experiments, youtuber Gurky has won the title of content creator of the year. The winners, selected from the 60 influencers competing, were determined by public vote.
The former reality TV candidate Double occupation Claudie Mercier won in the tiktoker of the year and entertainment categories. Appreciated for her authenticity, the young woman hosts the podcast Perceptionswhich gives the microphone to people with an atypical condition.
PHOTO MARTIN TREMBLAY, PRESS ARCHIVES
Claudie Mercier
On the verge of giving birth, Lysandre Nadeau showed up on stage by surprise to pick up the prize for Instagrammer of the year. With her co-host, Joanie Grenier, she also won the podcast of the year award for their podcast. Oral sex.
In the education and awareness category, Anne-Marie Ménard stood out thanks to her educational videos on sexuality. She was in the running against the popular resident doctor Mathieu Nadeau-Vallée, the outreach worker Annie Archambault and the author and autistic mom Bleuet atypical.
Absent from the gala, artists Alicia Moffet and Roxane Bruneau respectively won the lifestyle and humor categories. A total of 13 prizes were awarded during the evening.
Restore the image of influencers
The co-founder of the event, Anthony Tran, does not hide it: the recent scandals, in particular the famous party on a Sunwing plane, helped discredit influencers.
PHOTO CHARLES WILLIAM PELLETIER, SPECIAL COLLABORATION
The first edition of the Gala Influence Création, at TOHU, in Montreal
The Gala Influence Création, which rewards creators with a positive impact, aims to restore the image of the profession. “We thought it was unfair that because of certain people, the whole profession is tarnished. However, there is so much talent in Quebec, ”he notes.
The event should be back next year, but its formula could be improved. A little long, the evening was punctuated by a few discomforts and performances that fell flat, which we excuse, however, by a lack of experience.