Ralph Lauren, an esteemed American fashion designer at 85, is celebrated for his understated yet impactful style that transcends fleeting trends. His journey began with selling ties, leading to the creation of a brand that embodies American elegance and lifestyle. Key milestones include the introduction of the iconic “Polo Pony” logo and his influential retail experiences. Despite personal challenges, including a health scare, his legacy continues to shape preppy fashion globally, blending classic and modern elements.
The Legacy of Ralph Lauren: A Fashion Icon
Ralph Lauren, aged 85, is globally recognized as one of the most influential American fashion designers of both the 20th and 21st centuries. His fashion aesthetic is understated yet impactful, and while his sales figures speak volumes, his commitment to consistency and a unique style truly sets him apart in an industry often dominated by flamboyance and rapid trends. As we step into 2025, Ralph Lauren’s fashion empire continues to resonate deeply, reflecting the essence of contemporary culture. However, his journey began humbly, selling ties from a small cart within the Empire State Building.
From Ties to Triumph: The Early Years
The foundation of Ralph Lauren’s illustrious career was laid with a modest loan and a passion for ties. Even during his adolescence, he began selling ties to classmates, channeling his profits into stylish suits. This early interest in fashion would eventually pave the way for his future endeavors. Despite lacking formal training in fashion design, he envisioned a brand that encapsulated the American lifestyle—focusing on elegance, tradition, and timeless appeal. A pivotal moment came when he secured a €50,000 loan at the age of 28, allowing him to acquire the rights to the “Polo” name from Brooks Brothers, his former employer. This enabled him to launch his inaugural tie collection, diverging from the then-popular trend of narrow ties by introducing a range of handcrafted wide ties, which he sold from his cart. By 1968, his innovative designs led to the debut of his first full men’s collection, showcasing vibrant dress shirts.
In 1971, the iconic “Polo Pony” made its first appearance on a women’s blouse, marking the beginning of a logo that would become synonymous with enduring style. The following year, he captured the fashion scene with his polo shirts featuring the rider logo, which quickly evolved into a hallmark of classic American fashion. Ralph Lauren’s designs, distinguished by traditional cuts and subtle patterns, remain impervious to fleeting trends, characterized by bright colors and superior quality that quickly won over customers. He embodies a lifestyle that combines casual with luxury, making the preppy aesthetics of elite American universities accessible to a global audience. His work on the film “The Great Gatsby” saw him outfit the male cast, culminating in an Oscar for Best Costume Design, which significantly elevated his international profile.
Ralph Lauren’s influence extends beyond fashion into the retail sphere, where he has redefined the shopping experience. His flagship store on Madison Avenue in New York features high-quality materials like mahogany wood, oak flooring, and marble fireplaces, crafting an inviting, luxurious atmosphere that immerses customers in an extraordinary world of style. He describes the essence of his Madison Avenue store as more than just a retail space; it’s a manifestation of his creative vision since designing his first tie.
Beyond his professional achievements, personal challenges have also shaped Ralph Lauren’s journey. In 1987, he faced a brain tumor diagnosis that was successfully treated later that year. The subsequent loss of a close friend to breast cancer deeply affected him, prompting a commitment to support cancer research and care. To this day, he actively donates to various charities focused on cancer aid.
Even as he approached his 50th year in the industry, Ralph Lauren transitioned the CEO role to Stefan Larsson in 2015 but remained actively involved as Chief Designer and Chairman of the Board. His legacy has significantly influenced the fashion landscape, cultivating the classic American preppy style. Today, Ralph Lauren’s creations continue to reflect a blend of classic and modern aesthetics, appealing to a diverse audience worldwide.