French | Loud, unifying MC

If you doubted Loud’s popularity, a crowded Festival Square—that’s tens of thousands of people—should dispel that doubt.


The many artists invited to share the stage with him also confirmed the rapper’s status as a leader in the Quebec hip-hop community.

Loud kicked off the evening without wasting a second with providerthe piece that opens his most recent album, No promise. After a verse of #10he continued with titles from his two other records, All that for this And A record year. Hell, What a Viewtaken from the latter, particularly electrified the crowd.

Flanked by drummer Ryan Stevenson and Ajust, “Quebec’s best producer”, as DJ, “Simon fucking Loud” — the DJ’s love words — delivered each song with aplomb and remarkable ease considering the size of the stage and the crowd.

Note the quality of the sound, while the powerful growls of the bass never overwhelmed the words spoken by the master of ceremonies.

Loud sat on the steps in the center of the stage, a single spotlight illuminating it, to perform Oil painting“one of [ ses ] favorite of [ son ] repertoire” — we agree with him. After this moment of serenity, Loud offered The River Kwai Bridgea song whose intensity is similar to a roller coaster.


PHOTO DOMINICK GRAVEL, THE PRESS

Rapper Loud

The energy of this piece seemed ideal to precede a first interlude featuring a pioneer of rap from here. Our age probably betrays us, because the crowd’s lack of reaction to the performance of Hostile Territory by Without Pressure took us by surprise. Because barely a few hundred people sang the refrain “Ready to die, ready to kill”. By writing these words, we may realize why… but, hey, it’s a classic, isn’t it?

With old and new friends

The new song Guidy, the result of a collaboration between Loud and Ya Cetidon, further won over the crowd with its summer rhythm. “Everyday sidekick” Lary Kidd then joined Loud to perform Sport bag Then On My Life, with 20some. The latter elicited a strong reaction from the crowd.

Souldia and Lost for dream of youth And paranoid, respectively, then showcased the tracks they performed with the Wednesday night headliner. Connoisseur Ticaso interspersed the two songs with a 1990s hit, To Montreal. The public this time reacted a little more.

“LLA is not dead,” assured Loud after performing XOXO And Candlewood Suiteshits from his old band Loud Lary Ajust.

No way And Sometimes, All the Times, a duet with Charlotte Cardin, came later. In the absence of the Quebec singer, the crowd chanted her verse with pleasure.

The expected explosion for the megahit All women know how to dance — 22.5 million plays on Spotify — took place. The Vi Ti Neg, of the “three visionaries” of Muzion, kept the atmosphere at its peak. This refrain, thousands of people sang it.

The crowd did not have to wait long for the encore, launched forcefully by No promise. TTTT, one of our favorites, followed with the same weight. Loud then told the thousands of spectators that he “realized [ son ] dreams of becoming immortal in downtown Montreal” before delving into the song that bears this title. contemporary hymns Hold Up And Win Winfeaturing veteran Imposs and young Raccoon, closed the 95-minute show, which confirmed Loud’s enormous popularity.


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